How to Use Branding and Thought Leadership to Create a Professional Online Presence

Position your business as a serious competitor in your industry with these marketing must-haves for 2020

So, you know you need to be online, and everyone’s telling you to create content, join a new social media platform and update your website.

The trouble is you don’t have time for any of this, you just want to get back to doing what you do best – running your business.

But alas, these things must be done.

Let’s cover the fundamentals of being online as a business and how you can use this to generate qualified leads.

Branding

Clients are drawn to businesses that invest in their branding. If they can see that you take your business seriously enough to invest in it, they will feel confident to invest in it as well. Make sure you present a consistent and professional visual image everywhere you can be found online.

But branding goes beyond the logo, colour scheme and images you use to represent your business. While these things are a part of your visual identity, effective branding extends to the whole personality of your business.

If you do nothing else, make sure you cover the following things.

Website and domain name

If you want to be taken seriously, you should invest in a personalised domain name and email account.

Now, before you say “what’s the point, can’t I just use Facebook?”, here’s why that’s not a good idea.

In a nutshell, you don’t own your Facebook business page, which means you will forever be subject to its changing rules and algorithms.

What if one day Facebook gets discontinued, like Vine and Google Plus? All the years and money you’ve spent building your audience there would vanish along with the platform.

Your website belongs to you. It is the hub for all of your online marketing efforts and the central place people will go to learn about your business. Take the time to make it professional with at the very least, a customised domain.

The tone of your brand

The tone of your brand is the personality of your business. Some brands are daring and cutting edge, like Tesla and Red Bull; some brands are playful and family-friendly, like McDonald’s and Disney.

Your tone will be established by the language you use and the content you create (more on this below).

Your vision statement

In today’s market, people want to know what you stand for morally and ethically. What is the goal of your business that goes beyond making a profit?

For example, Microsoft’s vision statement is:

“To empower every person and every organisation on the planet to achieve more”.

You customers need to understand your greater purpose. This has never been more clear since the COVID-19 pandemic became a part of our lives. We have seen that customers don’t just care about the work being done, but how businesses are prepared to partner with them and help them during this critical time.

Thought Leadership

One of the best ways to establish your business as a serious player is to create thought leadership content.

This can be any type of content that shows your expert knowledge in your field. Blogs, articles and social media posts are all opportunities to display thought leadership. If you do this well, you will build trust with your audience which helps to increase buyer confidence.

The business that has a seamless brand experience across all platforms and displays thought leadership will be the business that appears the most trustworthy and wins customers.

Need help with business solutions?

While branding and thought leadership are key in creating a successful online presence, every business is unique in its stage of the journey. Sometimes it’s hard to tell from the inside exactly what your next step should be.

At Omnia Business Solutions, we partner with businesses to create winning strategies by connecting them with the right professionals for their needs.

If you would like to know more, please send us a message or call us on +61 429 966 642.

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